Marketing Strategy
Marketing strategy refers to an overall plan that outlines how organizations will communicate their purpose, values, and goals to target audiences. This includes the type of media used (e.g., social media), the message communicated (e.g., brand identity), and the channels through which the message will be delivered (e.g., website).
Digital Strategy
Digital Transformation for Nonprofits: Secrets to success and next steps
To a lot of people, face-to-face interactions seem but a distant memory. Due to the unprecedented challenges posed by the coronavirus pandemic, society has been shifted to a digital-first world, where standard nonprofit activities like fundraising and events no longer rely on in-person interaction. If stakeholders and organizations want to… Read More
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